welcome to the dark side of the tube. black, white, and friendly all over. a friendly force of nature. ok, we’ll stop. we’ve got a million puns about black toothpaste, but we’re serious about how awesome it is to brush with our fluoride activated charcoal toothpaste.our activated charcoal toothpaste whitens naturally and gently without peroxide, and is safe for every day use. beyond whitening teeth, it fights cavities and kicks plaque to the curb, and takes care of your mouth with coconut oil and your breath with fresh mint, spearmint, and peppermint. oh, and in case you missed it, the paste is black.a friendly word of caution: black paste can get a little messy if you’re not mindful. please remember to spit responsibly, clean your sink, and make your mamma proud.hello charcoal teeth whitening toothpaste is vegan, and free from, SLS/sulfates, artificial sweeteners/flavors, parabens, microbeads, triclosan, and gluten. like all of our pastes, it’s mader with globally sourced ingredients in BPA-free tubes. hello is also vegan, cruelty free, and never tested on animals (leaping bunny certified and peta recognized). #choosefriendly