hello, sunshine. kick your morning off right with this super-delish toothpaste that’ll remove plaque, whiten your smile and brighten your day. this perfect blend rocks farm-grown mint and meyer lemon, and is thoughtfully formulated with coconut oil, ginseng, and guarana to jumpstart your taste buds.better yet, this paste is free from peroxides, gluten, SLS/sulfates, artificial sweeteners/flavors, dyes, microbeads, parabens, and triclosan. hello is vegan, cruelty free, and never tested on animals (leaping bunny certified and peta recognized). now that’s a wake-up call to love. #brushhappy