Supreme launched in 1994, when designer James Jebbia opened an unassuming skateboard shop/clothing store on Lafayette Street in SoHo, the heart of New York City’s hip fashion scene. Jebbia, who had previously worked with skateboarder and designer Shawn Stussy, has said he was drawn to the edgy and effortlessly cool style of the young skaters he knew in the city. The Supreme brand even sponsors a team of professional skaters that originally included skateboarders and actors Justin Pierce and Harold Hunter, whom both starred in the 1995 cult classic film “Kids” — a controversial movie that both drew on skating culture and fashion of the mid-90s, while itself influencing both. Over the past 26 years, the brand has expanded at a snail’s pace, reluctant to relinquish Supreme’s standing as a symbol of the underground, in-the-know streetwear fashion scene. It was a decade before Supreme opened a second location, in Los Angeles, and today the brand has two stores in New York City, six in Japan, and outposts in Paris and London, while a location in San Francisco opened in 2019.