It all started in 2013 after Travis released his debut album. Reebok offered Travis a sneaker endorsement that would carry over into 2014. Shortly after his Reebok deal was over, Nike starred him in their "Summer of Sport" collaboration. Being from Houston, Travis was a huge fan of the Rockets NBA team, making relationships with James Harden and helping him showcase the NBA All-star's first signature sneaker. As Travis continued to grow in popularity by 2017, Travis would have his first Nike collaboration being a Nike AIR Force. He would have many coveted sneaker releases with sneakers such as the "Cactus Jack 4, his multiple Air Jordan 1 color-ways along with Air Jordan 6 silhouettes, and even some Nike SB collaborations.