PHYTO COLOR is a combination of cutting-edge technology and botanical research for a radiant, ultra shiny color: Covers 100% of gray hair right from the 1st application Guarantees long-lasting color As it is formulated like a treatment, PHYTO COLOR respects the hair and scalp and minimizes the risk of allergies. This easy-to-apply, smooth cream does not run and allows for precise, even distribution from the roots of the hair to the ends.