The natural solution to flake-prone scalp. The Neopur Balancing Shampoo for dry, flaky scalp helps regulate flakes while balancing the scalp's microbiome from the first use. The creamy gel formula can be used daily leaving the scalp feeling hydrated and hair feeling soft. The plant based ingredients instantly soothe the scalp and visibly reduce flakes. Powered by Organic, Fair For Life Wild Ginger Extract to help reduce visible flakes. Celery Extract helps to soothe the scalp, reduce itching and discomfort and strengthen the scalps barrier. Celery Extract also helps regulate keratin to limit the amount of flakes while plant-based Glycerin moisturizes the scalp. The scalp is immediately soothed* with 5x less discomfort and 3x less itching** Helps prevent reoccuring flakes for 4 weeks after use** 85% Natural Origin ingredients Formulated without: Sulfates, Silicone and Parabens Biodegradable. Vegan. Dermatologist Tested 24% Recycled plastic tube *Consumer usage test conducted on 72 subjects with dry dandruff. **Clinical study on anti-dandruff effectiveness in 17 subjects with dry dandruff for 4 weeks + 4 weeks of persistence.