A strengthening shampoo and conditioner that prevent breakage and increases hair elasticity to restore weak, fragile, and brittle hair. Made with chia seed, bamboo, and plant-based protein, which form a protective veil around each hair fiber to reinforce strands while a hyaluronic acid complex provides a surge of lightweight moisture. In a clinical test of Hair Alchemy Shampoo, Conditioner and Fortifying Treatment when used as a system vs. non-conditioning shampoo after 5 uses: Hair is 2.9x more elastic Hair is 133% stronger