PURPLE shampoo gently cleanses, moisturises and neutralises unwanted highlights from the 1st application. New and improved Phytoargent shampoo! Hair is soft and shiny, with radiant cold highlights for the purest white. At the heart of the formula are violet pigments that correct yellow and copper highlights to revive the radiance of cool highlights with each shampoo. Anti-oxidant Edelweiss extract protects the hair fibre. An extract of white mallow makes hair twice as shiny.