Adidas, the famous sports footwear brand with deep and humble roots. Founded in Germany by Adolf Dassler, initially for the sports footwear of athletes who led him to fame thanks to football. In 1949 the iconic 3 stripes that distinguish the brand were created and registered while in 1972 the trefoil logo was developed to symbolize performance. Adidas is lifestyle and comfort, it embraces the streetwear culture where it has found fertile ground to grow. Continuous technological innovations make it a leader in the sector.