It's Helena Rubinstein's close attention to formula and the efficacy of carefully curated ingredients that sets her namesake brand apart from the rest. Recognising the effects of hectic lifestyles on our skin, the Powercell Skinmunity Youth Reinforcing Serum is enriched with the samphire native vegetal cells to speed up the regeneration of tissue and strengthen the skin against external aggressors, boosting your complexion’s natural resilience.