Hourglass introduces Red 0, a patent-pending vegan replacement for carmine, the industry’s go-to red pigment produced from crushed female insects. The ingredient gives its namesake lipstick, Confession Lipstick Red 0, a brilliant red hue. With nearly 70,000 female insects used to create one pound of the crimson dye traditionally used in cosmetics, Red 0 symbolises Hourglass’s commitment to animal welfare: zero animal by-products, zero animals harmed.  The Confession Lipstick Red 0 is encased in an exclusive red applicator adorned with a beetle, representing Hourglass’s commitment to animal welfare. A special edition, this refillable applicator is designed for interchangeable use with the entire collection of Confession refills.