The Adidas brand sets the curve for sports technology and streetwear relevance. In 1924, Adi Dassler founded his first shoe factory in Germany, providing athletic wear to Gold medalists in multiple Olympics. He created his namesake company and registered the now-famous three-stripes shoe design in 1949. Today, adidas shoes and clothing are synonymous with performance and style, with collections available for women, men and kids.

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