Create the illusion of flawless, poreless skin with the

UOMA Beauty Say What?! Foundation.

The brand, founded by makeup guru and Nigerian-born Sharon Chuter, strives to offer a wide variety of makeup to suit all skin tones, allowing everybody to feel confident and empowered. The uniquely-crafted foundation glides effortlessly across the skin, the lightweight texture allowing it to avoid sinking into fine lines or looking cakey.

An ingenious identifier, known as the Fitzpatrick scale, is utilised in order to determine how different skin types react to the sun, which made it possible for UOMA to recognise six different skin categories. Thanks to this, the foundation range is highly inclusive and wearable, catering to the individual needs of different complexions to allow everybody to find their ‘Skin Kins’.

For example, ‘White Pearl’, crafted for extremely pale skin, is infused with Microalgae to neutralise the look of redness and inflammation. ‘Black Pearl’, for very deep skin tones, is boosted with an enrichment of Tomato Extract, allowing it to assist with the look of dullness and to promote luminosity. Complete with a buildable formula that allows minimal to full coverage, the foundation dries to a photo-ready matte finish, offering the appearance of baby-smooth, radiant skin.

Biomimicry Pigments allow the formula to attempt to replicate your complexion, encouraging a natural-looking, blurred aesthetic. The cruelty free status of the foundation allows you to be safe in the knowledge that you are being kind to the planet, while promoting a show-stopping, rejuvenated-looking base.

Cruelty free.