CLEANSE & MOISTURISE - the Conditioning Wash is both a shampoo and a conditioner. It will definitely cleanse your hair but it will also nourish it at the same time. You don’t need to apply a shampoo before or a conditioner afterward!HOW THE MAGIC HAPPENS - unlike traditional 2in1 products, which have a lot of harsh cleansers and a little bit of conditioners, our Cowash is a conditioner with a little bit of cleansers. None of the lather, all of the moisture!