Inspired by the beautiful collection of Born This Way Foundation shades, these 16 highly pigmented, modern nudes range from flattering mattes that were created to enhance the undertones of Born This Way Foundation to sultry metallic, shimmer and sparkle shades for a sexy radiance that's so natural they'll think you were Born This Way.
SHADES INCLUDE:
Glistening Snow (white/gold shift sparkle), Swan (eggshell matte), Seashell (peachy cream matte), Shimmering Pearl (gold/pink shift sparkle)
Sparkling Sand (rose taupe metallic), Nude (medium neutral brown matte), Petal (light peachy pink matte), Rose Gold (rose gold shimmer)
Sparkling Rum (rose mauve shimmer), Warm Rose (rosy nude matte), Maple (warm caramel brown matte), Golden Light (antique gold sparkle)
Sugared Chestnut (golden brown metallic), Cocoa (medium chocolate brown matte), Truffle (deep rich brown matte), Sparkling Sable (brown red metallic)
WHAT IT DOES:
Infused with coconut water, alpine rose and hyaluronic acid, the same skin-loving ingredients in the iconic Born This Way Foundation
Highly pigmented
One-swipe payoff
Instant pickup with brush
Creamy texture
Easy-to-blend formula
Cruelty free
HOW TO USE:
Enhance and open eyes by applying a matte shadow in a shade closest to your skin tone and blend from lash line to crease to create a bright clean base, like a foundation for your eyelid
Layer the shimmer shade in the same undertone and color family on top to add a subtle glow where you want a small spotlight
Layer deeper matte shades where you want to contour your eyes, then add shimmery shades where you would like to pull forward and highlight, just like you would sculpt your complexion
Pro Tip: Apply shimmer shades with a brush for a sheerer glittery payoff on the eyes; press and apply with your finger for full opaque shimmer
Pair with Shadow Insurance, Born This Way Foundation
"Best Seller" winner for the 2020 CEW (Cosmetic Executive Women) Beauty Awards
