What It Is:The bestseller that started it all—our iconic creamy, semi-matte lipstick was the first formula to launch (and sold out instantly). The secret to its success? Comfortable, full-coverage color instantly gives lips a polished look.Why It's Different:The non-drying formula offers full-color coverage and comfortable, long-lasting wear.How To Use: Apply straight from the tube on clean, bare lips. Follow the natural line of the mouth, evenly covering the upper and lower lip. For a soft, stained look, blot with a tissue. For a more precise application, brush on with Lip Brush (sold separately).