Swivel up only 1/8 of an inch (pencil does not retract to avoid exposing formula to air, which is drying).
Follow "dot-dot-dash" method to ensure ease and accuracy of application: Draw two dots on upper lip's bow, a dash across bottom of lower lip, then connect all three marks.
For long-wearing lip colour, fill in lips with liner, then follow with lip color.
Recap securely to protect formula.