A gentle shampoo with a creamy lather for all hair types.Infused with Pure Coconut Oil, this shampoo creates a delightful, creamy lather to gently yet thoroughly cleanse hair. With Wheat Proteins and Amino Acids, this shampoo also helps to add body and a healthy shine.Who it is for: All Hair TypesActive Ingredients: Amino Acids: Amino Acids are fundamental to the human body and construct proteins. When chemically united with fatty alcohol or fatty acid, they have cleansing properties and maintain their mild amphoteric character. Amino Acids are known to moisturize by enhancing the skin's water retention.Coconut Oil: Coconut oil is an off-white, semi-solid, highly saturated fat expressed from the kernels of the coconut. It is stable when exposed to air. It lathers quickly and is a good skin cleanser commonly used in many skin care formulations. Lathers readily and softens skin.Hydrolyzed Wheat Protein: Hydrolyzed Wheat Protein, also known as by the collective name Phyto Peptides, is an effective substitute for hydrolyzed animal protein derived by acid, enzyme, or other method of hydrolysis. It offers conditioning, moisturizing and film forming properties and is widely in skin care products to help skin retain its moisture and improve its overall appearance.How To Use:• Wet hair• Gently massage through hair, working into a lather• Rinse • Repeat if desired• In case of contact with eyes, rinse them immediately16.9 oz. / 500 mL