7 forms of Collagen and collagen-supporting ingredients help skin appear firmer and smoother. Marine Collagen, Plant Collagen and Hydrolyzed Collagen help improve the look of fine lines, wrinkles, firmness and elasticity while Hydroxyproline, Peptides, Collagen Amino Acids and Fatty Acids help boost results. Helps fight the look of sagginess with 2% Uplevity™ Tetrapeptide while 5% Hyaluronic Acid Complex and Squalane leave skin feeling hydrated and supple. In a 2-week consumer perception study where women used FIRMx® Collagen Serum in a routine with Water Drench® Cloud Cream Cleanser and Water Drench® Cloud Cream: • 100% agreed skin looked firmer • 100% agreed fine lines and wrinkles appeared less noticeable • 100% agreed skin felt smoother • 96% agreed skin elasticity looked improved