WHAT IT IS

From the Curl Collection.A rich, hydrating, and creamy conditioner that locks in moisture.Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. 6.7 oz. Made in USA.

WHAT IT DOES

Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

WHO IT'S FOR

A broad range of soft waves to highly textured curl patterns. Safe for color-treated and chemically treated hair.

HOW TO USE IT

Apply a generous amount of conditioner between palms and massage into hair, starting from the ends and working up toward the root. Distribute conditioner through hair using a wide-tooth comb. Leave on for 2—3 minutes. Rinse thoroughly.

RESEARCH RESULTS

96% of women said their hair was healthier and easier to style after 1 week.** 94% of women said their curls were bouncier after 1 week.* After 2 weeks, 92% of women said hair was softer, shinier, and cleaner-looking between washes.* 8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use.* *Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks. **Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.

WHAT IT ISFrom the Curl Collection.A rich, hydrating, and creamy conditioner that locks in moisture.Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. 6.7 oz. Made in USA.WHAT IT DOESAlpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.WHO IT'S FORA broad range of soft waves to highly textured curl patterns. Safe for color-treated and chemically treated hair.HOW TO USE ITApply a generous amount of conditioner between palms and massage into hair, starting from the ends and working up toward the root. Distribute conditioner through hair using a wide-tooth comb. Leave on for 2—3 minutes. Rinse thoroughly.RESEARCH RESULTS96% of women said their hair was healthier and easier to style after 1 week.** 94% of women said their curls were bouncier after 1 week.* After 2 weeks, 92% of women said hair was softer, shinier, and cleaner-looking between washes.* 8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use.* *Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks. **Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.