Virtue Smooth Shampoo is a multi-function haircare product that has been developed to cleanse, soothe, hydrate and control dry and frizzy locks.

Regain control of difficult to manage hair with the Virtue Smooth Shampoo, a soothing haircare treatment for medium to thick hair. This cleansing formula is designed to de-frizz and moisturise each strand to create a shine-rich result.

This product is formulated with Alpha Keratin 60ku™, a protein that replicates human keratin to heal and revive damaged locks. Gotu kola, a versatile herb from India, helps fortify the hair and produce a glossy effect. For protection against the frizz-inducing effects of humidity, phospholipids work to smooth out unruly hair.

To use, dispense a penny-sized amount of Virtue Smooth Shampoo, then work into a lather with a little water before applying to wet hair. Massage in thoroughly, working right to the ends, then rinse away.

Key Benefits

Designed for medium to thick hair

Safe to use on colour-treated hair

Enriched with fragrant elements of lavender and mint

Free from phthalates, parabens and sulphates

Cruelty-free product

SKU#

UK200023390