Designed for use once a week, Virtue Refresh Purifying Shampoo provides hair with a thorough clean and also delivers moisturising benefits.

Treat hardworking hair to a revamp with the Virtue Refresh Purifying Shampoo, a weekly haircare treatment that provides a deep-down clean.

The nourishing formula includes the brand’s special ingredient, Alpha Keratin 60ku™. Developed to repair damage, this protein replicates the natural keratin produced by the body and can provide restorative properties. Rather than weighing strands down or coating them, areas of damage are filled as the protein binds tightly to them. Once the hair is cleansed and repaired, a coconut fatty acid blend delivers a moisturising boost.

For sparkling locks that feel squeaky clean, dispense a penny-sized amount of shampoo into the palms, then create a lather with some water. Smooth the lather onto wet hair and massage thoroughly from the scalp to the root. Next, rinse and apply conditioner.

Key Benefits

Designed as a refreshing treatment

Invests lifeless hair with more bounce

Contains Alpha Keratin 60ku™

Only a small amount needed for each wash

Charcoal powder aids the removal of impurities

SKU#

UK200023398