WHAT IT IS

A volumizing shampoo for those in search of a little extra texture.

BENEFITS FOR YOU • Volumizing. High-tech polymers plump up the hair, for mega-volume. • Thickening. Perfect for fine-to-medium hair. • Prevents breakage. Fortifies and strengthens hair, allowing hair to be more easily styled. • Weightless formula. The lightweight formula is now more conditioning for easier detangling.

YOU’LL EXPERIENCE

This body-building shampoo delivers a gentle cleanse, while body-building polymers wash in truly uplifting volume and thickness, while rare botanical extracts leave hair full, lush, strong, and easy to love.

WHY IT’S GLOWING

Big hair meets soft texture. The Shampoo for Magnificent Volume loves your hair just as much as you do, which is why it is gentle, yet effective. This volumizing shampoo allows hair to be effortlessly styled for hair so big, so maximized everyone will be asking who you got your hair done by. Plus, the formula is delicate enough to us daily.

WHAT’S NOT IN IT

Formulated without parabens or sodium chloride.

AS SEEN IN

Allure.com.