Fendi, the temple of Roman fashion. Craftsmanship, innovation and constant research are mixed with the deep bond with Rome and the undisputed symbol of Made in Italy luxury. The Creative Director Kim Jones, starting from the heritage of the Maison, re-elaborates a new concept of Italian classic. The collection is functional, casual and elegant. The nuances take up the colors of mother earth or play with strong shades, Fendi yellow is no longer the only protagonist but is flanked by orange, green and blue. The Fendi logo is re-proposed in a classic and modern version.