Although Fred Perry has its roots in tennis, the M12 has a different backstory. Rumour has it that the owner of sporting goods store, Lillywhites, requested custom football polo shirts, and the brand responded with this twin-tipped design. Bridging the gap between sportswear and street style, it has since been adopted by streetwear fans around the world.How to wear Harrods: Style with chinos and sneakers.