Suspended between the majestic minerality and the vast lakes of Switzerland, there exists a singular, hidden place where radiance reaches an apex of beauty. Throughout the day, the bright sun directly irradiates the mountain face while its rays are reflected off the mirror-like surface of the lake to ignite the Swiss mineral surfaces. The energy of the sun is captured and stored in these ancient stones. When the sun sets, Swiss peaks are veiled in darkness and a calmness blankets the landscape. The replenishing energy of the sun that was captured during the day continues to seep through the mineral core in a nocturnal diffusion. Inspired by this nightly phenomenon, the scientists at La Prairie sought to capture its essence. Night time is a moment of recovery and rebuilding for the skin. These nightly regenerating processes require high amounts of energy to function optimally. However, skin that is devitalised cannot supply this energy. La Prairie has therefore designed a formula that brings a potent energy-rich nutrient to the skin. This nutrient’s use by devitalised skin is amplified thanks to the unique properties of La Prairie’s exclusive Pure Gold Diffusion System. Overnight, the energy brought to the skin is released in a nocturnal diffusion. The Pure Gold Diffusion System delivers a three-peak action sequence to the skin. First comes the immediate deposition of gold on the skin’s surface to offer instant radiance. An intense infusion of replenishing ingredients follows. Finally, a steady release of the replenishing ingredients linked to the gold particles deposited on the skin’s surface completes the sequence. Night after night, skin appears strengthened and replenished. Come morning, a new radiance arises. • Overnight, provides energy to the skin to restore its radiance.
• Skin is comforted and deeply nourished.
• Provides nutrients to fortify the skin.
• Smooths the skin and refines its texture.
• Helps promote the feeling of increased firmness and volume from deep hydration.
• Restored from within, skin is revitalised, replenished, enriched come morning.
